Our music video falls under three main types of music in terms of genre; these are Rap, Hip-Hop, and R&B. Our video demonstrates many characteristics that support this. In terms of Rap and Hip-Hop, the ' main artist' in the music video displays some aggressive and angry gestures, body language, and facial expressions. For example,
the second verse 
of the song, rapped by the male 'artist', you see that he displays angry facial expression and is pointing out at something, as well as looking fiercely into the camera as if he is rapping to the audience, telling them about his pain. This is done using close ups of the artist, this demonstrates that he's in your face, and the focus is on him, another video similar to this is Lil Wayne ft. Eminem 
- Drop the World. In terms of the three genres, the female and male 'artists' demonstrate characteristics of each through their clothing and appearance, especially through the type of colours. For example, R&B can be associated with warm, deep colours, Rap and Hip-Hop can be associated with cold colours, such as blue; and then all three of the genres can be associated with the colour black. In meaning and in terms of music, these colours express generic convention very simplistically, R&B, Hip-Hop, and Rap artists dress mostly in dark or warm clothing or the complete opposite, all of these artist tend to use the colour black; this is because the colour black symbolizes authority and/or seriousness, which is what Hip-Hop, Rap and some R&B artists tend to express in their music videos. Blue also one of the predominant colours associated with Hip-Hop, R&B and Rap, symbolizes masculinity but can also demonstrate sadness, this shows the seriousness of the artist, and tends to separate them from the style of female artist's. Some of which can be seen in the work of Eminem ('Stan' and 'Cleaning Out My Closet' especially), Drake 'Forever', Chris Brown 'Look At Me Now'; all of these artist tend to either where dark blue, in the case of Eminem, dark blue jeans; or black, in the case of all, either black suits, jackets, hats, or they even use both colours in a cinematic way to demonstrate their feelings. Another colour used by artist are warmer, more earthy colours, predominately red, yellow, brown. Red symbolizes sin, guilt, pain, passion, blood, and anger, which is a clear representation of the Rap, Hip-Hop and R&B genres in some way or another. For example, the work of Eminem (Cleaning Out My Closet and Love The Way You Lie), Rihanna (Only Girl (In The World), Man Down, and Umbrella). This links into our work through the costumes that we chose; for example at the beginning of our music video, the female and male protagonists are both dresses very similar, both are in a black t-shirt and blue jeans, both display that this is about to become very serious, 
and that they are serious. Further into the video we see that the male 'artist' is wearing a black jacket, white vest, and dark blue, baggy jeans, much like Eminem; this is to show the same if not more seriousness of the artist, because he is showing dominance, masculinity and seriousness thr
ough his appearance given by the addition of the black jacket to heighten the symbolism. Then we see that the female protagonist and 'artist', both wear similar costumes but convey a different meaning. The female protagonist is wearing a black and red t-shirt, and black leggings and a skirt; this is to show that she is fighting back, and she is standing up for herself, she becomes much more serious and the dominance in her begins to rise quickly. it is almost twisted because it shows her pain, but also shows 
her passion for their relationship, creating a double meaning.
the second verse 
of the song, rapped by the male 'artist', you see that he displays angry facial expression and is pointing out at something, as well as looking fiercely into the camera as if he is rapping to the audience, telling them about his pain. This is done using close ups of the artist, this demonstrates that he's in your face, and the focus is on him, another video similar to this is Lil Wayne ft. Eminem 
- Drop the World. In terms of the three genres, the female and male 'artists' demonstrate characteristics of each through their clothing and appearance, especially through the type of colours. For example, R&B can be associated with warm, deep colours, Rap and Hip-Hop can be associated with cold colours, such as blue; and then all three of the genres can be associated with the colour black. In meaning and in terms of music, these colours express generic convention very simplistically, R&B, Hip-Hop, and Rap artists dress mostly in dark or warm clothing or the complete opposite, all of these artist tend to use the colour black; this is because the colour black symbolizes authority and/or seriousness, which is what Hip-Hop, Rap and some R&B artists tend to express in their music videos. Blue also one of the predominant colours associated with Hip-Hop, R&B and Rap, symbolizes masculinity but can also demonstrate sadness, this shows the seriousness of the artist, and tends to separate them from the style of female artist's. Some of which can be seen in the work of Eminem ('Stan' and 'Cleaning Out My Closet' especially), Drake 'Forever', Chris Brown 'Look At Me Now'; all of these artist tend to either where dark blue, in the case of Eminem, dark blue jeans; or black, in the case of all, either black suits, jackets, hats, or they even use both colours in a cinematic way to demonstrate their feelings. Another colour used by artist are warmer, more earthy colours, predominately red, yellow, brown. Red symbolizes sin, guilt, pain, passion, blood, and anger, which is a clear representation of the Rap, Hip-Hop and R&B genres in some way or another. For example, the work of Eminem (Cleaning Out My Closet and Love The Way You Lie), Rihanna (Only Girl (In The World), Man Down, and Umbrella). This links into our work through the costumes that we chose; for example at the beginning of our music video, the female and male protagonists are both dresses very similar, both are in a black t-shirt and blue jeans, both display that this is about to become very serious, 
and that they are serious. Further into the video we see that the male 'artist' is wearing a black jacket, white vest, and dark blue, baggy jeans, much like Eminem; this is to show the same if not more seriousness of the artist, because he is showing dominance, masculinity and seriousness thr
ough his appearance given by the addition of the black jacket to heighten the symbolism. Then we see that the female protagonist and 'artist', both wear similar costumes but convey a different meaning. The female protagonist is wearing a black and red t-shirt, and black leggings and a skirt; this is to show that she is fighting back, and she is standing up for herself, she becomes much more serious and the dominance in her begins to rise quickly. it is almost twisted because it shows her pain, but also shows 
her passion for their relationship, creating a double meaning.Just like the original music video, our video had direct links between the footage and the lyrics behind the song; some are very literal. For example, when Eminem raps, a visual interpretation is given shortly afterwards, if not directly after.
Our music video also has links between the music and visuals. In terms of Rap and Hip-Hop, our video links well with the signature style that Eminem has; in his videos he creates this strong and basic narrative, this shows that he is telling a story and is giving his thoughts on real-life issues. The editing style of his videos are also reference to Hip-Hop and Rap, but they also show reference to R&B. For example, much like his videos, we have given the rapping cuts a much more quicker continuity edit, and the protagonist scenes a very filmic style of filming, t
his links with the style of R&B videos as the editing is slow and smooth.
his links with the style of R&B videos as the editing is slow and smooth.Our video takes into account the demand of close ups of the artist, but like the original, we have given the priority to the domestic violence relationship in the video. This also links with the idea that Eminem's videos contain some form of narrative. In the editing of video we decided that because the amount of footage and time that was normally allowed we decided that we weren't going to use the shots of the television that we planned to use at the beginning of the music video. This if we used it would be a reference to the notion of looking.
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