In this post I will analyse our video in terms of the narrative style and performance aspects. Craig Davies, who is also a musician, characterised music videos as an illustration, amplification, or disjunction. Illustration being a straightforward performance/narrative video. Amplification, being the directors way of using both performance and narrative, but instead of a straightforward illustration, they use usual ideas and surreal approaches; for example, 'Praise You' by Fat Boy Slim. And disjuncture being a video that is completely abstract and has no obvious link to the music; for example Radiohead videos or even evidently Ed Sheeran - Lego House.
Looking at our music video, there is clear evidence that like Eminem's music videos, has this style of telling a story, which is telling you about lifes struggles and issues, for example ours is the case of domestic violence. What makes our video a narrative video, is that it tells the story of a couples struggling relationship, and tells you the current situation of their relatuionship and its past, splitting the video into examples of both the good and the bad times. In the video the lyrics match the video, one example can be seen in one of the fight scenes, where the lyrics read, 'But when its bad, its awfull. I feel so ashamed...'.
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