Our music video is an illustrative music video showing a lot of face shots of the two singers as they both sung and acted. Our video is mostly acting, giving us lots of ideas for our digi-pack. For our magazine cover we used the idea of a standoff, both characters being dominant and controlling which contradicts with our original music video. In the original music video we had the male character being the abusive character. The female in the video was the weak and submissive partner. As the story progresses the roles of the characters swap and the female becomes more dominant as she starts to stand her ground and fight back.
On our album cover, we went for a light-hearted approach. We embarrassed the male protagonist by having him sat on a fallen chair with his feet in the air. We used this theme to connect and appeal with a younger audience, it will look more appealing to them and they would become interested. It highlights the dangers of drink, as he could appear to be drunk in the day (alcoholic perhaps) also highlighting the dangers of abusive relationships.
With our CD case we had bricks for the CD itself, this links in with the poster where both character are standing against a brick wall. The brick wall represents the strength in both characters, the male being the powerful and in some way evil strong personality. The female having a hidden strength that is biding its time till the emotions overflow. The colours on her clothes once the costume has changed represent this. They are standing on each side of the wall; the walls are joined by one side. This represents that they are two different people with two different personalities; they are just joined by the fact of their relationship.
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