Storyboard

This is the storyboard for the first part of the music video; it consists of 18 shots and tells the story of how the couple got to where they are now. There will be standard continuity for some shots, and some montage editing for flashback shots.

Shot List

These are the shots we are going to be using in our music video; we have split them into two categories. Thee two categories are “Core Shots” and “Secondary Shots”.

Core Shots:

• Mid-Shots

• Close Up’s

• Full Shots

Secondary Shots

• Long Shots

• Extreme Long Shots

• Two Shot

• Shot-Reverse-Shot

• Panning

• Extreme Close Up

• Tracking

• Low/High Angles

This is Our Shotlist

1. Wide shot of two Protagonists Sitting on the couch.
2. Block Colour screen- Black.
   
3. Close up of Female Protagonist singing
4. Medium shot of main characters conversing over coffee
5. Close up of Female Protagonist singing
   
6. Medium shot as Main character fight
7. Medium shot of Female Protagonist singing
8. wide shot of two Protagonists sitting on a wall
9. Close up of Female Protagonist Singing.
   
10. Wide shot of Female Protagonist walking across a beach
11. Low angle close up of Female Protagonist Singing
    
12. Close up of Male Protagonist singing in ally
    
13. medium shot of male protagonist throwing mail on the floor
14. Cloe up of the male Protagonist Singing in ally
    
15. Wide shot of Male Protagonist drinking wine ( apple juice)
16. High angle shot of Male Protagonist Singing in ally
    
17. Medium shot of two Protagonist fighting at the door
18. Wide Tracking shot of two main Protagonists Walking out of the Garden
19. Medium shot of Male Protagonist singing in ally
    
20. Medium shot of Main Protagonists fighting in kitchen.
21. Close up of Female Protagonist Singing on beach
22. Close up on hands holding hands
    
23. Close up on Female Protagonist Singning on Beach
24. Close up on Hands letting go
25. Close up on Female Protagonist Singing on beach
26. Long shot of two Protagonists on stairs arguing
27. Close up on Male Protagonist Singing in ally
    
28. Medium shot of two Protagonists talking at Stairs
29. Medium shot of male protagonist singing in ally
30. Long shot of two Protagonists on stairs arguing
31. medium shot of female protagnist walking through door
32. medium shot of two protagonists arguing in kitchen
33. medium shot of male protagonist singing in ally
34. Medium shot of female portagonist singing in ally
35. long to medium shot of two protagonists fighting in garden
36. medium shot of female protagonist singing in ally
37. Close up of male Protagonist singing in ally
    
38. Medium shot of male protaonist hitting table
    
39. Close up of male protagonist singing in ally
40. medium shot of male protagonist flipping table
41. long to medium shot of two protagonists fighting in garden
42. Close up of male Protagonist singing in ally
43. medium shot of Two Protaginsts arguing in kitchen
44. Close up of Male Protagonist standing over fire
45. Wide shot of two Protagonists singing in allyway together.
    

Outfit Analysis

Outfits- Female by Sarah

At the start of the music video the female protagonist is seen as a vulnerable victim of abuse with concealing clothes and little make-up on her face. As the music video progresses her make-up ruined by her tears the first scene, a classic in most movies for a look of distress.

In this scene she is wearing jeans, a plain black tank top and a black jacket with a hood. Her hair is simply down and her make-up is very little, she also acts very insecure by playing with her fingers or clothes and not looking the male protagonist in the eyes.

- Blue Baggy Jeans

- Black tank top

- Black Jacket

- Converse

- Foundation

- Mascara

- Purple eye shadow

- Lip balm

In the Flashback to where the two protagonists first meet the female protagonist is in comfy clothes, her make-up is light but noticeable while she acts shy.

- Blue Jeans

- Black t-shirt

- Black Pullover hoody

- Low Top Converse

- Foundation

- Mascara

- Lip balm

- Eyeliner

When she realizes she won’t stand for the abuse anymore she changes her look completely, she is now showing more skin and wearing heavy make-up. Giving a look of anger and confidence. She acts very secure in these scenes by walking with her back straight and she making strong eye contact with the male protagonist.

- Punk Black skirt

- Fishnet tights

- High top canvas shoes

- White Tank top

- Red & black arm warmers

- Black choker

- Foundation

- Mascara

- Lip balm

- Eyeliner

- Black & silver Eye shadow

The female as a star will wear

- Black/Red gothic styled top

- Denim shorts

- Studded bracelets

- Leggings

- Fishnets

- New Rock Boots

- Smokey-eyed effect make-up

Outfits- Male by James

The male protagonist is an arrogant, cocky, and violent person, he isn’t rich nor is he really that poor. In this sense he looks very common, and casual, but is quite dirty in most scenes. The only exception to this is in the flashback when he dresses very smart and appears neatly composed. In ones opinion this can be seen as the deception to lure the female protagonist in.

In the flashback he will wear:

· Black Hooded Jacket

· Nike High-tops

· Black Slim fit jeans

The male as the star will wear:

· White slim fit vest

· Baggy dark blue denim jeans

· White trainers

This is a direct link to the star theory of Eminem; or his alter ego ‘Slim Shady’, to be exact.

The male protagonist will wear:

· A White Tank top

· Baggy jeans

· Trainers

· Black Hoodie

Location Shots & Analysis

The the first section of the music video, which is 'Love The Way You Lie (Part 2)' we chose to film in 4 places; Costa Coffee in Manchester City Centre, Longford Park and a group members house and at the beach. This part of the song tells the female perspective of the relationship and transitions through the past and present, showing the good and bad times of their whole world.

Location 1 - Costa Coffee

We chose this because it is a typical place for couples to meet and is an example of a romantic scene. The concept itself is also similar the original music video for 'Love The Way You Lie', where the couple meet in a bar. We also may expand on this in the next section of the music video, by making the places of romance into something bad, to show how unstable the relationship becomes.

Location 2 - The House

In the original music video for 'Love The Way You Lie' the house plays a major part, it's the beginning and last scene of the music video. So to make our music video unique and original we decided that the house will introduce the video and the two main characters but we will also use other places and different scenery to show the characters in a different light. One scene in the original music video shows the two performers (Eminem & Rihanna) outside a burning house towards the end of the video; this a very impactful scene and we may consider utilizing this in our music video.

Location 3 - Longford Park

The park scene, can be seen as a very stereotypical scene, this stereotype portrays teenagers, as the park is a very common place for teenagers and young people to hang, and make out. We will use the park for one of the good times that the couple share.

Location 4 - The Beach

At the beginning of the original music video there is a scene where you can see the female protagonist sat on the floor in a living room. She appears to be holding a flame with her hands positioned opened and together, suggesting she is holding on to the 'flame' of their relationship, whilst also symbolizing that their relationship is a dark story to be told. This has influenced us to use a beach in are music video as it is a place of peace and calm, as well as place of reflection. It will symbolize that she wants to get away from the relationship but that she desperately wants the relationship to work.

Treatment

B1-11 Group 1: James Tighe, Simon Robinson, and Sarah Legg

Music Video: For our music video we have decided to do a remix version of two songs of the same name and principles.

Eminem - Love the way you lie (ft. Rihanna)

Rihanna - Love the way you lie (Part 2) (ft. Eminem)

Both songs display strong emotions and are very impactful, we feel that remixing both songs will create a dramatic more impactful music video; it also gives us the chance to play with the foundations of the concept, and allow us to be very creative.

Duration: the music video will approximately be 4 minutes and 30 seconds. \

Audience: the target audience will consist of two main audiences mostly young people (both male and female) aged 15 - 30 as the songs mainly reflect them, but it also targets people who are involved in any form of violence or abuse, issuing that awareness must be made, but also that people who are involved should speak up against it.

Resume (Plot): the songs are about being involved in domestic violence and love-hate relationships. Each of the songs tells a story from a different prospective (the male and the female). Our music video will display both perspectives. Our video begins with a couple sat on a couch, by the expressions on their faces they are in a rocky relationship, trying to amend this problem, the guy (played by James Tighe) leans into the girl (played by Sarah Legg) to kiss her, she rejects him. James get up and storms of with a remote in hand, things then turn violent, and through the remainder of the song the relationship spirals out of control, it displays true issues of a love-hate relationship.

Suggested Elements:

· Performance: The girl plays a key part in the video; she starts as this vulnerable, scared and frightened girl during the first part of the video. When the song kicks in, she becomes more confident and brave, the status and power between the characters are now balanced. The male is another key part, being the abuser, has the same same power relation throughout the music video, he's cocky, confident, arrogant, and very aggressive.

· Special Effects: May include pixilated footage or static (TV).

Star Theory

Stars in terms of media text shows the distinction made between those classed as a star performer (star who’s performing) or those classed as being a star; whether their pop stars, R&B stars or even Rock stars. Each star has been constructed and has been given an image that is not restricted to music. Courtesy of a stars management or label, they are promoted to this status by well-planned stories (that is usually hype built from gossip), appearances at premieres, shows and promotions through vertical integrations; which involves marketing and advertising through the labels owner, which would be a conglomerate, for example; Time Warner owns Warner Bros, who own Warner Bros Music Group, which is then the owner, or financial share holder of numerous labels. But Warner also own Time Inc. so this is an example of how the companies make profit for the business as well as creating and promoting a star; this is an example of synergy.

Stars are constructed not true, or real personalities of a star, although they show realism, a sense of being “real people”, they are just an image constructed so there’s a USP (Unique Selling Point). This means that a star can be copied because of it; the stars representation is or can be metonymic, for example, a star could be seen as one person, but have the persona of something entirely different, a.k.a. the alter-ego, stars that show this are spread across the entire music genre; Eminem and ‘Slim Shady’, Beyoncè and ‘Sasha Fierce’, Christina Aguilera and ‘Xtina’, Courtney Love and ‘Cherry KooKoo’, or even, Miley Cyrus and ‘Hannah Montana’.

The main reason for creating a star is so the music industry can make money out of the audience the star, represents or appeals to. The elements of the stars persona allow an audience to respond in different ways, from buying records to becoming fans. The labels tend to construct their stars into what they think the public would want to see. Richard Dyer – The Stars (BFI Education 1979) quoted that ‘stars are commodities produced and consumed on the strength of their meanings’.

Stars also impact the Cultures and Ideology of the public; stars share and represent cultural values and attitudes that will promote a certain ideology. The audience’s interest in these values will benefit the label and star as it enhances their ‘star quality’. The beliefs and opinions outside of music help the performer create their star persona. Ideology & Culture play their part in the promotion of stars, because, as mentioned, a star is a construction they are given to an audience in different ways, this can lead to a fashion trend, with fans copying the stars look i.e. their hair style. One example of this can be seen from a fashion icon, and R&B Singer, songwriter Rihanna. Rihanna portrays herself with a style that suites her, she always changes her appearance; through the years she went from being a tomboy to displaying herself a sexy icon. She dressed quite boyish but became one of the greatest stars of the 21^st Century, dressing in very exotic and she even dyes her hair very often, most recently displaying long red hair. Stars will initiate or benefit from the cultural discourse created; they create a critical commentary, using devoted star support from institutions like radio, TV shows and magazines. The star will start, ‘word of mouth’, giving them notice and gives credit and profit to the record company.

The Star Theory of Marshall Mathers III a.k.a. Eminem a.k.a. Slim Shady

In the 1990s, Mathers born his alter ego Eminem, he joined record label producer Dr. Dre under Aftermath Entertainment and started work on his major label debut album or EP/LP, The Slim Shady. And thus the Slim Shady era was born. It era didn’t die out and continued to make appearance’s in other albums by Mathers. The star theory behind Slim Shady is a representation of Mathers personal life; it’s also a representation of the life of people who are brought up in an unstable environment. The appearance of Slim Shady in the music videos consists of a pure white, baggy t-shirt and dark blue baggy jeans. This shows the struggle of his desire of rising to fame, making money, and his struggles as a family member. You can see that he hasn’t got bucket loads of money, and that will a family to feed, he’s barely getting by. As mentioned the concept of Shady is to portray the life and struggles of Mathers, so the background has to be somewhat extreme, violent, aggressive, and emotional; so the reason for Shady, is to show this. This would be conceived through music videos visuals, by considering the mise-en-scene, editing, and camera movements. For example in the videos ‘My Name Is’, ‘The real Slim Shady’, and ‘Just Lose It’, there are lots of close ups of Shady, suggesting that he’s in your face, his body movement and gestures also show his aggression and emotion, throwing himself around, putting his hands at the cameras, etc.

Music Genre's

Alternative rock (also called alternative music, alt rock or simply alternative) is a genre of Rock Music that emerged in the 1980s and became popular in the 1990s. Alternative rock consists of various sub genres that have emerged from the independent music scene since the 1980s, such as Grunge, Britpop, Gothic Rock, Indie Pop and Indie Rock. These genres are unified by their collective debt to the style or ethos of punk rock, which laid the groundwork for alternative music in the 1970s. At times, alternative rock has been used as a catch-all phrase for rock music from underground artists and all music descended from punk rock (including punk itself, New Wave and Post-Punk).

Classic Pop music denotes, in general, Western (and particularly American) popular music that either wholly predates the advent of Rock 'N' Roll in the mid-1950s, or to any popular music which exists concurrently to rock and roll but originated in a time before the appearance of rock and roll, and its offshoots, as the dominant commercial music of the United States and Western Culture. The terms pop standards or (where relevant) American standards are used to denote the most popular and enduring songs from this style of music. More generally, the term "standard" can be used to describe any popular song that has become very widely known within mainstream culture.

Classic rock is a radio format which developed from the album-orientated Rock (AOR) format in the early 1980s. In the United States, the classic rock format features music ranging generally from the late 1960s to the late 1980s, primarily focusing on the Hard Rock genre that peaked in popularity in the 1970s. Classic rock stations re-create, in part, the sound of album-oriented rock stations of the 1970s and 1980s (although usually with a much more limited playlist) and appeal mainly to adults, rather than teenagers (despite this, many classic rock acts consistently attract new generations of fans). Some classic rock stations also play a limited number of current releases which are stylistically consistent with the station's sound, or from established classic rock artists that are still producing new albums.

Classical music is the art music produced in, or rooted in, the traditions of Western Liturgical Secular Music, encompassing a broad period from roughly the 11th century to present times common practice period.

European music is largely distinguished from many other non-European and popular musical staff notation, in use since about the 16th century. Western staff notation is used by composers to prescribe to the performer the pitch, speed, meter, individual rhythms and exact execution of a piece of music. This leaves less room for practices such as improvisation and ad libitum ornamentation, that are frequently heard in non-European art music (as in Indian Classical Music and Japanese Traditional Music) and popular music.

The term "classical music" did not appear until the early 19th century, in an attempt to "canonize" the period from Johann Sebastian Bach to Beethoven as a golden age. The earliest reference to "classical music" recorded by the Oxford English Dictionary is from about 1836.

Musical theatre is a form of theatre combining songs, spoken dialogue and dance. The emotional content of the piece – humour, pathos, love, anger – as well as the story itself, is communicated through the words, music, movement and technical aspects of the entertainment as an integrated whole. Although musical theatre overlaps with other theatrical forms such as opera, it may be distinguished by the equal importance given to the music as compared with the dialogue, movement and other elements of the works. Since the early 20th century, musical theatre stage works have generally been called, simply, "musicals".

Folk music is an English term encompassing both traditional folk music and contemporary folk music. The term originated in the 19th century. Traditional folk music has been defined in several ways: as music transmitted by mouth, as music of the lower classes, and as music with unknown composers. It has been contrasted with commercial and classical styles. This music is also referred to as traditional music and, in US, as "roots music".

Starting in the mid-20th century a new form of popular folk music evolved from traditional folk music. This process and period is called the (second) folk revival and reached a zenith in the 1960s. The most common name for this new form of music is also "folk music", but is often called "contemporary folk music" or "folk revival music" to make the distinction. This type of folk music also includes fusion genres such as folk rock, electric folk and others. While contemporary folk music is a genre generally distinct from traditional folk music, it often shares the same English name, performers and venues as traditional folk music; even individual songs may be a blend of the two.

Jazz is a musical style that originated at the beginning of the 20th century in African American Southern United States. It was born out of a confluence of African and European music traditions. From its early development until the present, jazz has incorporated music from 19th and 20th century American Popular Music. Its West African pedigree is evident in its use of Blue Notes, Improvisation, Poly rhythm's, Syncopation, and the Swung Note.

Blues is the name given to both a musical form and a music genre that originated in African-American communities of primarily the " Deep South" of the United States at the end of the 19th century from Spirituals, Work Songs, Field Hollers, Shouts and Chants, and rhymed simple narrative Ballard's. The blues form, ubiquitous in Jazz, Rhythm & Blue's and Rock 'N' Roll is characterized by specific chord progressions, of which the Twelve-bar Blue's chord progression is the most common. The Blue Notes that, for expressive purposes are sung or played flattened or gradually bent (minor 3rd to major 3rd) in relation to the Pitch of the major scale, are also an important part of the sound.

Rhythm and blues, often abbreviated to R&B, is a genre of popular African American Music -= 1940's. The term was originally used by record companies to describe recordings marketed predominantly to urban African Americans, at a time when "urbane, rocking, Jazz based music with a heavy, insistent beat" was becoming more popular.

The term has subsequently had a number of shifts in meaning. In the early 1950s and beyond, the term rhythm and blues was frequently applied to blues records. Starting in the 1950s, after this style of music contributed to the development of Rock 'N' R Roll, the term "R&B" became used to refer to music styles that developed from and incorporated electric Blues, as well as Gospel/Soul Music. By the 1970s, rhythm and blues was used as a blanket term for soul and funk. In the 1980s, a newer style of R&B developed, becoming known as contemporary R&B.

Indie rock is a sub-genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi Post-Rock, Math Rock, Indie Pop, Dream Pop, Noise Rock, Space Rock, Sadcore, Riot Grrrl and Emo, among others. Originally used to describe record labels, the term became associated with the music they produced and was initially used interchangeably with alternative rock. As grunge and punk revival bands in the US, and then Britpop bands in the UK, broke into the mainstream in the 1990s, it came to be used to identify those acts that retained an outsider and underground perspective. In the 2000s, as a result of changes in the music industry and the growing importance of the Internet, a number of indie rock acts began to enjoy commercial success, leading to questions about its meaningfulness as a term.

Pop music (a term that originally derives from an abbreviation of "popular") is usually understood to be commercially recorded music, often oriented towards a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes. Pop music has absorbed influences from most other forms of popular music, but as a genre is particularly associated with the Rock 'N' Roll and later rock style.

Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blue's. According to the Rock And Roll Hall Of Fame, soul is "Music that arose out of the Black experiences in America" through the transmutation of gospel and rhythm & blues into a form of funky, secular testifying. Catchy rhythms, stressed by hand claps and extemporaneous body moves, are an important feature of soul music. Other characteristics are a call and response between the soloist and the chorus, and an especially tense vocal sound. The genre also occasionally uses improvisational additions, twirls and auxiliary sounds.

World music in its classic definition is a general categorical term for global music, such as the traditional music or folk music of a culture that is created and played by indigenous musicians and is closely related to the music of the regions of their origin. As a pure genre, world music's original intention is to distinguish a complete array of ethnic specificity, though a more globalized 21st century is fast expanding its categorical scope; evidenced by the necessity for less ethnically sterile, hybrid world music artists to be classified under less standardized sub-genres, such as World Fusion, Global Fusion, Ethnic Fusion and Worldbeat, Though these terms may also be considered sub-genres of pop music, they lend to the perception of what defines the scope of world music today, which arguably extends beyond a sphere of discrete and pure ethnic music traditions, defined in the term roots music. World music is inherently one of the broadest music genres, steadily evolving new branch categories, via the discoverable application in its depth and diversity.

Music Video Analysis 5

Music video analysis for Love the way you lie; this is a song by Eminem and features Rihanna. The song is enlisted as the second single to Eminem’s seventh studio album, Recovery and was released worldwide on August 9th 2010. Music video director/film director Joseph Kahn directed the music video that accompanied the song. The video is about a couple that shares a love hate relationship; in a sense the girl (played by, Megan Fox) is ‘falling apart’ and is hurt from what they do to each other, apart of her doesn’t care because she has ways of getting revenge. In the middle section of the music video, it’s said that he used to feel a certain way when he was with her, and her with him; but now they’re verbally abusive, ‘spewin’ venom’ in a way. Throughout the video we see that they love each other for different reasons, also she feels like leaving, but the guy (played by, Dominic Monaghan) is jealous, due to the fact that he is faced with the possibility that she will see other men. The relationship goes from bad to worst near the end of the video, he becomes more violent and abusive, and it eventually boils over into something more sinister.

The general plot of this music video is that the couple has a love-hate relationship, at times their relationship can be worth having, but is mostly out wade by the ugly side of their relationship (fighting, arguing, intimidating). The music video itself is a combination of a lyrical and narrative theme. For example, the music video conveys the lyrics of the song very literally; ‘set this house fire’ is rapped while a house is burning. The music video is given support, for the fact that it is a narrative music video, because when Eminem raps a set of lyrics a visual interpretation is given, this is clear evidence that he is telling a story. The video falls closely under illustration, but the music video suggests that Joseph Kahn has become an auteur in a way that he uses general codes and conventions to amplify the music video, to identify his creative visions, this may also in a sense relate to the star theory of the Artists (mainly Eminem).

This music video has a very wide target audience, however the main target audience consists of young people aged 15 – 30 who enjoy R&B and Hip Hop music, also the video targets people who experience abuse and domestic violence. The arguable point that can be made is that the video is, in a way, raising awareness of abuse and violence in relationships; and is targeting people who are capable of committing these crimes. One way that they try to make contact with the audience is by the use of star theory; keeping the trends of today’s R&B/Hip/Hop artists, they dress Eminem and Rihanna in an updated fashion sense which people who see fit to idolize them can be given interest and motive to watch the video. Also they take the video to another level and cross paths with the film industry, making use of top name actors and actresses to portray a storyline in the music video. Again this makes use of star theory and ideology, by using Megan Fox and Dominic Monaghan two different audiences come together as one big audience, which the artist could benefit from in terms of profit.

As mentioned the video is trying to make people aware of domestic violence and love/hate relationships. The way in which the director uses mise-en-scene, editing and camera movement can all support this fact? In the music video the couple that portrays the main protagonists are both dressed in simple, casual looking clothing; at times it is also very scruffy and ragged. This shows that both of them are not the richest of couples and they appear to both come from rough backgrounds. The music video has some smooth continuity, montage and fast cut editing; throughout the video we see a lot of this, this is basically telling us that a relationship can change so fast and that this relationship goes from good to bad, bad to worse.Kahn has made the primary focus in the music video the couple rather than the actual artist, this shows that he wanted the story to tell itself to show how domestic violence and abuse are major issues in today’s society. A third of the screen time is probably given to the actual artist, I think Kahn might think that the video would be more powerful if the artist would be better telling the story through the lyrics but he does give both artist time to perform, hence he has created a very illustrative music video. The video’s atmosphere can put the audience in a certain mood through its very strong, in depth use of visuals (which have bin given a lot of thought) and it creates an impact on the audience making them feel sorry for the girl; the video doesn’t fray away from the use of violent scenes, this, at times, makes the girl very vulnerable and innocent. The audience will be very concerned but also judgmental.

Throughout the music video we see that a few generic conventions are being put into effect, one of which is the way Eminem tends to act in the video, given the video the sense that it is indeed a hip-hop music video, he illustrates this through his gestures, body language and movements. For instance, when we see Eminem he tends to throw his weight around, and comes off very aggressive, when he’s moving he looks like he’s bobbing up and down and throwing his hands about; he even tends be right in front of the camera as if he is trying to get into the audiences’ face, very typical because this can be seen in many other of his hip-hop videos, such as ‘Stan’, ‘The Way I am’, ‘Cleaning out my Closet’, ‘Lose yourself’. Other artists in the hip-hop genre also support these codes such as 50 Cent’s, ‘Candy Shop’, and ‘In da Club’. Or even Lil Wayne with ‘Drop the World’. Many generic codes used in these music videos can be seen in ‘Love the way you lie’.

Love The Way You Lie

This is the song we have decided to use for our music video. We are basing our music video upon the original one for this song. However we are having a remix, as Rihanna - Love The Way You Lie (Part 2) will be at the start of of ours. Thus, cutting out the first verse of the original song performed Rihanna and starting it with Eminem's verse.

Music Video Analysis 4

This is my music video analysis of “I Need a Doctor’ by ‘DR. Dre’, ‘Eminem’ and ‘Skylar’. The song is found in two singles, Eminem’s single and Dr.Dre’s single, both called ‘I Need A Doctor’. The single was released on the 24^th of February 2011.

The entire music video is basically a short film, a complete narrative. The only odd scenes is when Eminem is stood in the hospital room rapping into the camera instead of Dr.Dre. they constantly keep the singers face in the shots, either the actress, Eminem or Dr.Dre, the only scenes where they may not be is where Eminem is in the reflection.

This video starts off without any music, only certain sounds from the select music videos that are shown on half screens(flashbacks) when he gets into his car its real time again, and we follow him, but we still see flashbacks of music videos, of Dr.Dre’s time in the N.W.A. then concentrating on his recovery after a fierce car crash. The rapper first falls in a deep coma, with Eminem by his side trying to bring him back. Canadian actress Estella Warren is pictured as a beautiful nymph (mouthing Skylar Grey's vocals), hovering over Dr. Dre's unconscious body. Eminem frenzied plead brings Dre back to life who vigorously attacks all who pretended to be his friends and left him in need. The video ends with Dr. Dre visiting former NWA colleague, Eric 'Eazy-E' Wright, who died in 1995, suffering from AIDS. The music only comes into play when Eminem see’s Dr.Dre in the hospital bed and then continues till the end, where it dulls down as Dr.Dre visits the grave.

The shot times average is every three seconds, apart from the chorus where it’s every 4 seconds average. The shots in the chorus vary in time, because of the way they’ve made it, instead of changing the background as well as the position of the ‘nymph’ they just change her dance, location, the angle of the camera recording her or they place more than one of her in the shots, this furthers the image that she is a mystic creature. She disappears after Dr.Dre wakes up. This video makes the viewer feel sympathetic, towards both Dr.Dre and Eminem. For Dr.Dre because hes suffering in a coma, and when he wakes up he has no one but his wife, family and Eminem (slim). For Eminem because his mentor could die, he is loosing a loved one and this connects the audience with the performers because we see their pain and most of the world knows how it feels to have someone close to you die.

That is the main theme of this music video, its about Dr.Dre loosing his friend and no one but ‘slim’ having his back, the video connects with a younger audience with the fast cars and fashionable dress.

(This video analysis was created by Sarah Legg)

Music Video Analysis 3

This is my music video analysis of ‘The Art Of Loosing’ from the Album ‘The Art Of Loosing’ by ‘American Hi-Fi’. The album was released in February 2003 by ‘Island Records’ and the featured songs were ‘The Art Of Loosing’ and ‘The Break Up Song’.

The song is about rebellion in the kids of America, and how they don’t want to be who they are told to be, and how they rebel. This song says they are proud to be different and don’t care if they lose.

The music video itself does have a small plot but not from the very beginning, it starts of with an animation of hundreds of hands doing the classic ‘Rock’ sign followed by another animation of a hippie van driving into a giant eye. I can’t see any connection with this scene to the lyrics ,next it shows five different location shots of southern America ( I’m guessing as a location shot).

The next sets of main shots are of the band setting up their equipment in American sub-urban house. this is the beginning of the plot line. they use a light leak and a grainy overlay to further push the idea that it was filmed in the southern united states. The video then introduces the band with further animation getting the viewer attached to the band, now the rest of the video is a concert video and it follows the plot, the band continues to hold a concert in the Sub-Urban house with a crowd of people having a party around them, it cuts to scenes that would normally happen at a part and also uses more animation before each chorus keeping you interested.

Throughout the entire music video each cut changes after and average of two seconds, separately during the chorus the cuts depend on the beat of the bass.

The band gets the most screen time because it is partially a concert video and the constantly smiling crowd gives the atmosphere of happiness and fun making the viewer smile and enjoy the clip, the animation adds a bit of comedy furthering the enjoyment of the viewer.

There is no obvious connection between the lyrics and the video, the only connection I can make is that they are having a party which can be seen as rebellion which is what the song is about. The target audience is young teenagers figuring out who they want to be. The band dresses in band shirts and jeans, by dressing like them plus holding the party in a sub-Urban house, where most average American teenagers live, they manage to connect with them by providing familiarity.

(This music Video Analysis was created by Sarah Legg)

Music Video Analysis 2

The name of the song and we are analysing is called Hero and it is by the band Skillet, who are Christian Metal band. It belongs to the album Awake, this album was released in 2009 and the song Hero was released in 2010. The director of the Hero music video is called “Erwin Brothers”. Who also directed the song Monster; this is another song by Skillet and it was released after Hero. Hero is about the human race being in need of a hero, this hero being Jesus Christ. As it says in these lyrics from the song:

“I’m gonna fight for whats right
Today I’m speaking my mind
And if it kills me tonight
I will be ready to die”

These lyrics represent how Jesus fought for humanity, how Jesus willingly accepted his death so that we could live. As the lyrics say, ‘I will be ready to die’.

The music video does not really contain a plot, but it matches the lyrics well. The in the music video it shows us the band members playing. But then, it goes to show us some modern day hero’s, it shows us:

• A Fire Fighter
  
• A Nurse
• A Nurse

It is an Amplification music video, because there is a direct link to the lyric, but rather and show a narrative, it just shows us simple scenes of modern hero’s to let us try to make the connection ourselves. There is a wide range for the target audience in this video because it is a simple video, but to understand and appreciate the video I think it is more than likely aimed at 15 year olds and upwards who are into the Rock/Metal music genre. In addition, because it is Christian Metal I recon it may probably be aimed at Christians as well, even if there not into this genre of music.

The way Skillet bring across that it is for this specific audience, is first how they are dressed. They are wearing a lot of black so people stereotypically associate this with being Hard Rock or Gothic. Next is the hairstyles, how they are not standard ones, the female drummer/vocalist has blond hair with black streaks in hers which is out of the ordinary somewhat. The video shows the whole band playing all the instruments individually and with the whole band in view, they are acting as if they are very powerful and it represents in their playing. It also does fast tracking and whipping around of the camera, this fits in with the pace of the song ideally to show how the music is very “fast paced” so the cutting must be fast as well.

The camera is hardly ever idle; it moves from each band member in turn and shows a variety of shots for each member. We are frequently drawing back to the man vocalist and the female backing vocalist/drummer, when they are singing we get a lot of close ups so we can recognise who they are. When instrument is more prominent than the other is, we get a close up of the band member playing the instrument; again, this is helping us recognise whom they all are. Then we get long shots of the whole band with the large pyrotechnics behind them, shooting massive flames from behind the drums and behind the big amps, so we see the band as a whole and this becomes their image.

This music video shows each member in turn, but it comes back much more to the main vocalist and backing vocalist/drummer. They get a lot of close ups on their face and of them playing their instruments. There is an atmosphere of awareness in this video I think, it is using fast cutting and playing to get your attention, then it is adding fire, which gives a sense of danger. Then following this, it starts to show little clips of modern day hero’s. It does this so that we then start to make the connection of Fire-Fighters and marines to the title of the track which Hero.

It links with videos of its same genre because; many Rock/Metal videos have the whole band playing whilst showing them individually on their instruments. Many other bands have also worn all black as an image and every Rock/Metal band has unique hairstyles, clothes attire, and music video.

Music Video Analysis 1

This is my analysis of the music video ‘Waking The Demon’ by the Artist ‘Bullet For My Valentine’ from their second album ‘Scream Aim Fire’. The Music video directed by Max Nichols and was released on the 21^st April 2008. The lyrical meaning of the song is revenge. Matt Tuck, lead singer and guitarist, said: "Waking the Demon" is about finding someones inner demon. Most of us in the band got pushed around in school so the song is about getting tormented, day in and day out for years, and then one day - 'snap!' - fight back!"

This music video follows a large plot line; it starts in an American high school with a darkly dressed boy being bullied by a stereotypical bully who then walks off with a beautiful girl. The next shots are of the same boy getting bullied continuously, the clips where he isn’t being bullied he is crossing off days on his calendar; this makes the viewer think he is waiting for something to happen. When he circles the full moon on his calendar the viewer gets the impression something is happening on that day. Concert shots are cut in at the 7^th beat for an average of 3 seconds. Is when the darkly dressed boy turns into a werewolf and murders the bully.

The connection between the lyrics and the video is obvious, it’s about waking up, realising something and acting on it. Like Matt tuck’s Quote (shown above). The target audience is teenagers to young adults who are realising what’s wrong in their lives. The music video connects to the audience with the mis-en-scene, the music video is shot in a school which a majority of the world understands the experience of, including the experience of being bullied ,and this gives an atmosphere of familiarity. The only editing I can see used in this music video is the werewolf effects but even that could be just stage make-up. The camera shots are all medium shots up until the darkly dressed boy turns into a werewolf, then the shot turns into a high angle shot on only him making the viewer think he is more powerful, this part of the video is shot in a dark forest giving the atmosphere of darkness and danger, it can even give the impression that this is where the darkly dressed boy is most comfortable because the way he dresses matches the atmosphere.

I think this video makes the viewer feel empowered as it shows the bag guy getting what he deserves.